This is balatant corporate whoredom. It is an infomercial disguised as some local business doing something good.
It is sandwiched between softcore, Sunday evening, pseudo-news and presented as though it is something important that you should pay attention to.
BULLSHIT!
They are a throwback to all that was wrong with early television. Corporations and advertisers have always sought to blur the boundry between advertising and fact.
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